About Us

The company, Coldwell Banker Johnston Real Estate, originally K.W. Johnston Real Estate Ltd. was founded by Ken and Ann Johnston in 1975, and was one of the first Edmonton offices to join the Coldwell Banker franchise.  It is an independently owned and operated member broker of Coldwell Banker Affiliates of Canada. We have a proven track record of handling all your Real Estate Needs, whether Buying or Selling.   At the same time our unique Flex Option Marketing system allows complete flexibility based on your personal needs. We guarantee you will be treated in the most professional manner and you will be impressed enough with our services to recommend us to family and friends. "Expect the Best."  The Johnston Team Sheldon Johnston Coldwell Banker President’s Elite awards since 1993 Consistently one of the top 2% Coldwell Banker International Agents                          Member of the Edmonton Real Estate Board Million Dollar and Medallion Club awards Ken Johnston 7th Member of the Edmonton Real Estate Board Million Dollar Club Top Producer since 1963 Coldwell Banker Ambassador Award 2005 Ann Johnston Real Estate Administrator since 1975 Proficient with computers and software Business and Office Manager Multilingual Sara MacLennan Sara is the former National Director for Interactive Marketing for Coldwell Banker Canada.  Sara was responsible for Implementing and Managing of Coldwell Banker Canada’s technology and marketing platforms.  She oversaw the development and implementation of products specifically tailored to real estate agents and consumers.  Sara was as responsible for an extensive training program traveling to offices across the country training agents and brokers on the implementation of programs and client centered services offered by Coldwell Banker Canada.  Sara brings a wealth of marketing, technology, and real estate industry experience to the table and is an invaluable partner. About Coldwell Banker Established in 1906 by Colbert Coldwell and Benjamin Banker, Coldwell Banker has grown to meet the needs of consumers across Canada and around the world.  At Coldwell Banker we believe that customer service is our number one priority.  We believe this so much that we have created our very own program that is designed to look out for our customers best interests every step of the way:   Ultimate Service.  Coldwell Banker has been ranked the #1 Real Estate franchise by Franchise times, 5 years in a row. Sheldon Johnston Business Experience

Real Estate Education

"Certified Commerical Investment Member" Courses
C.I. 101     Fundamentals of Real Estate Investments and Taxation
C.I. 102     Fundamentals of Location and Market Analysis
C.I. 103     Advanced Real Estate Taxation and Marketing Tools for Investment Real Estate
C.I.  104    The Impact of Human Behavior on Commercial DecisioMaking
Edmonton Real Estate Board course for the Professional Standards and Arbitration committee
"Foundation of Administrative Justice"

Awards and Recognitions

Real Estate  Experience

Hockey, golfing, walking, hiking, curling

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Ann D. Johnston 
Business Administrator

Ann Johnston,  multilingual (5 languages),  brings knowledgeable experience

in all areas of real estate administration since 1975. 

Her  task is to adminster the office work

so Sheldon and Ken can focus on selling real estate. 

• Administration of all business, office and reception duties
• Implemention of  the Edmonton Real Estate Board MLXchange Data System 
• Administration and formatting Microsoft Word and Excel 2003 System, Simply Accounting programs
• Marketing and promotional material formatting
• Management of Trust and General bank accounts, Accounts Payable and  Accounts Receivable
• Reading and understanding contracts
• Preparing property listing information sheets
• Setting up appointments and computer mapping properties for showings
• Processing of listings including data entries, searches, taxes
• Conveyancing documents to solicitors

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Sara MacLennan
Qualifications and Achievements

• Developed an Online Marketing strategy for a National Real Estate corporation.
• Professionally certified in eMarketing by the Canadian Marketing Association.
• Generated new revenue streams with outside-the-box thinking.
• Designed, implemented and promoted several proprietary applications.
• Developed E-Commerce strategy and platform for four companies.
• Managed development of ten web sites from conception to completion.
• Regularly presented programs and initiatives to groups of 15-500 professionals.
• Managed development of co-branded and white-labeled sites for two portals.
• Established relationships and negotiated terms with 40 software suppliers to provide e-commerce services.
• Motivated and coordinated efforts of production teams including programmers, game designers, and web and graphic designers.
• Managed online store for an international software company.

Work Experience
Coldwell Banker Canada: Director, Interactive Marketing
(Formerly Manager, Technology and Communications)
Oct. '01 - present

• Created marketing strategy and implemented marketing plan that lead to doubling of traffic to corporate web site and leads generated each year.
• Participated in the development of the overall business strategy for the company.
• Presented technology and marketing portions of the strategy to franchisees at quarterly and annual meetings.
• Designed, implemented and promoted the first pay-for-use program in company history – network usage increased faster than any previous program. Additional pay-for-use programs are now underway, creating a new revenue stream for the company.
• Traveled extensively, establishing excellent relationships with brokers and sales representatives across Canada.
• Designed and managed development of numerous technology projects including proprietary software applications, and web sites.
• Developed and delivered training curriculum for thousands of Realtors in hands-on workshops across the country.
• Redeveloped existing software - a 300% increase in usage resulted within one year.
• Designed advertisements for use both on the web, and in print.
• Produced weekly e-newsletter communicating corporate initiatives and industry insights to franchised network as well as a bi-monthly newsletter to over 50,000 consumers.
• Hired, trained and supervised staff.
• Selected service providers and partners as well as managed relationships and negotiated contracts with them.
• Created a technology user group and chaired group meetings.
• Wrote technical specifications and documentation.
• Assisted in the planning and execution of corporate events and conferences.

Excite Canada: E-Commerce Producer/Project Manager
Sept. '00 - Oct. '01

• Developed e-commerce strategy for portal and managed all e-commerce projects.
• Conducted competitive and cost-benefit analysis and created strategy for new projects.
• Prepared specifications and functionality requirements documentation.
• Created mock-ups for new e-commerce initiatives.
• Presented proposals to potential e-commerce partners and merchants and managed relationships with them.
• Organized and participated in online events with celebrities and musicians including Joan Rivers, Nick Kypreos, soulDecision and Treble Charger.
• Managed creative development of e-commerce site.
• Represented the company at trade shows.

Nikolai.com Inc.: Web Project Manager
Apr. '00 - Sept. '00

• Developed and managed all production schedules, projections and budgets for all projects simultaneously.
• Presented proposals to potential clients and maintained relationships with clients while projects are under development.
• Defined the overall scope of projects and estimated timelines and budgets with business development and marketing directors.
• Ensured product met the requirements of the client and/or marketing department.
• Supervised 14 programmers, web designers, and games designers to make sure projects were completed on time and under budget
• Responsible for functionality, infrastructure, and content of 7 web sites concurrently.
• Determined the staffing requirements for projects and interviewed candidates.
• Prepared agendas and lead all project meetings.
• Prepared specifications and functionality requirements documentation.
• Identified new opportunities for the company and its clients.
• Suggested, implemented and managed changes to improve performance, appearance, and technical facilities.

AEC Info/Bricsnet: E-Commerce Manager
Aug. '98 - Apr. '00
(Formerly, Content Development)

• Managed all e-commerce operations including development, customer service, fulfillment (both digital and physical), and supplier relations.
• Researched and determined best technology for the situation.
• Managed creative development of e-commerce site.
• Initiated contact with dozens of vendors, discussed contracts and negotiated terms and margins.
• Ensured products were placed in our online store to vendors’ specifications.
• Coordinated the IT initiatives to ensure the site is functional at all times.
• Fulfilled orders and also maintained and packaged software products for electronic software distribution.
• Maintained digital inventory.
• Represented the company at trade shows.
• Contacted building product manufacturers to gather information for web site.
• Built a database, which was used to create a new web site.
• Hired and supervised temporary staff members.
• Maintained the web site and posted new content on internal and external sites.
• Wrote the script for a promotional CD ROM.

Education